Typology: CRM - Customer Success - Data - Digital - E-commerce - Marketing
Type of contract: CDI
Desired compensation: 120k package (100 fixed)
Availability: Immediate
Mobility: Île-de-France
Desired teleworking arrangement: 100% Telework, Hybrid
His research
This talent is keen to pursue his/her career in the E-commerce, Digital Marketing Division. He/she would like to evolve in a dynamic environment with a variety of branding or transformation challenges, with a high-impact mission, ideally in liaison with the Codir/Comex.
Its advantages
With a background in digital and e-commerce, this talent has evolved in a variety of sectors including luxury goods, fashion, retail, transport and telecoms, making a major impact on the organizations he/she has worked in.
Summary of recent career:
- Since 1 year - E-commerce Department for a luxury retail company
- Brand relaunch with change of brand platform: e-commerce, web
- Definition of a new media strategy (branding and performance)
- E-commerce offer management: strategy and KPI tracking by channel
- Traffic acquisition (400k€): SEA, SEO, SMA, Display
- CRM: Segmentation strategy, triggers and lead generation
- Artistic coordination, e-reputation monitoring
- 2M€ sales, +60% sales vs N-1, +200% conversion rate
- Management of 4 people
- For 5 years - E-commerce & Marketplaces Division for a retail company
- Digital transformation: e-commerce, on site and marketplaces, improving the A to Z customer experience
- Managing the retail offer and marketplaces
- Traffic acquisition (5M€): SEA, SEO, SMA, SMO, Affiliation, RTB, RTG, Display
- CRM: Segmentation strategy, triggers, retention and lead collection
- Sales increase from €1 to €5M, e-commerce from 10 to 20%.
- Team management of around 10 people, Comex member
- For 2 years - E-commerce & Digital Marketing Department for a retail group
- Definition of omnichannel data-driven data strategy with international deployment
- Steering the commercial offer in coordination with the stores
- Traffic acquisition (5M€): SEA, SEO, SMA, SMO, Affiliation, RTB, RTG, Display and visibility
- CRM: Segmentation strategy, triggers, retention and lead collection
- 25M sales, +50% vs N-1
- Management of a team of 25 people
- For 3 years - E-commerce & Digital Marketing Department for a retail group
- Digital transformation, modernizing the customer experience and web offering
- Sales offer and P&L management
- Traffic acquisition (4M€): SEA, SEO, SMA, SMO, RTB, Affiliation, RTG, Display, Monetization
- CRM: Segmentation strategy, triggers, retention and lead collection (2M leads, 60% open rate)
- Business development marketplace: choosing partners and negotiating commissions
- Increase in sales from €25 to €50 million
- Creation and management of an international team of 10 people
- For 3 years: Head of Acquisition for a mobility group
- Webmarketing acceleration: traffic acquisition strategy with a budget of €8M
Key assets :
- E-commerce/retail expertise: P&L management and sales growth from €25 to €50m
- Control of acquisition levers: Management of an €8M media budget with a CPA reduction of -50%.
- CRM strategy: Creation of segmentation strategies and collection of leads with an open rate of 60%.
- Team management: Manage teams of 3 to 25 people with a caring, results-oriented approach.
- Omnichannel vision : Development of drive-to-store projects and optimization of the customer experience
Soft skills
- Structured / Agile: ability to react/adapt to the unexpected while maintaining a clear objective
- Results-oriented / Hands on: pragmatic and proactive approach, ability to solve problems quickly and find solutions to improve the user experience.
- Team player / Benevolence
His favourite subjects
- Retail, luxury, decoration
- Marketplaces
- Travel/hospitality, banking/insurance, mobility
The little + of talent
- Fluent English
- Tools :
- Analytics: GA4, Search console, GTM
- CMS: Magento, Shopify+, Salesforce
- Media: Adwords, Meta, Pinterest Hootsuite, Canva, Tiktok, DOOH
- After-sales service: Zendesk, Verified reviews, Botmind, Trustpilot, Gorgias, Iadvize
- CRM: Emarsys, Adobe, Klaviyo, Splio
Fill in the form to request a meeting!
Our action for more diversity within companies?
This profile uses random masculine or feminine terms. You'll find out the person's gender after you've already pre-selected them.
