Typologie: Communication - Marketing
Type of contract: CDI
Rémunération souhaitée: Package négociable autour de 110k avec minimum 80k fixe
Availability: Advance notice
Mobility: Lille
Desired telecommuting mode: Hybrid
His research
Marketing and Sales Management profile looking for strategic missions including creating and promoting innovative offers, managing digital acquisition campaigns and steering and optimizing sales strategy.
This talent is looking to join a medium-sized, innovative company with strong growth momentum, operating in sectors such as technology, retail or B2B services.
He/she values agile environments where collaboration and autonomy are encouraged, and where his/her position can have a direct impact on overall strategy.
Its advantages
Marketing and communications executive with over 20 years' experience in the retail and technology sectors. Having held positions of responsibility, deployed effective marketing strategies and ensured business development for SMEs and key accounts.
Career summary:
For the past 2 years: Marketing and Communications Manager in the BtoB software sector:
- Management of a team of 5 people
- Development of digital visibility: website redesign, content creation (articles, social networks, white paper)
- Implementation of a CRM and management of the communications strategy: visual identity, organization of events, etc.
- Segmentation and enhancement of the software offering, creation of sales support tools
For 1 year: Marketing and Communication Manager in the BtoB and BtoC services sector:
- Development of brand awareness through management of the multilingual e-commerce site, emailing campaigns, and social networking.
- Organization of physical and digital events
- Management of a 200 K€ budget
- Supervision of 5 juniors
One-off assignment: Client management in the consulting sector:
- Development and deployment of CRM and PRM strategies for a major account
- Leading relationship programs and coordinating creative and technical teams
One-off assignment: Business development in the HR and IT services sector:
- Prospecting for key accounts in retail and industry
- Recruiting and managing freelance assignments
For 2 years: Sales and Marketing Manager in the innovative services sector:
- Prospecting for SMEs and key accounts, responding to calls for tender, production management and invoicing
- Managing sales indicators
For 1 year: Digital Manager /Growth hacking in the technology sector :
- Creation and management of digital acquisition plan (SEO/SEA/SMA)
- Website redesign and implementation of an inbound marketing strategy
- Monitoring and optimization of digital indicators, budget management > 100 k€.
For 3 years: Marketing and Communications Manager in the supply chain software sector:
- Design and management of the multi-channel growth strategy and management of a €150 k budget
- Brand development and social networking
- Management of 4 juniors / alternates
For 3 years: Marketing and Communications Manager in the IT sector:
- Development of omnichannel strategies and coordination of IT partners with budgets > €70 k
- Supervision of a team of 3 people
For 3 years: Marketing and Communications Manager for an international technology company:
- Deployment of the marketing and communications strategy in France and Benelux with a budget of nearly 500 k€.
- Press relations, events and digital marketing
- Management of 8 juniors
Key assets:
- Expertise in digital marketing : creation of marketing plans, implementation of digital strategies and optimization of customer acquisition through SEO, SEA, social networks and CRM/PRM.
- ROI approach: setting up and optimizing sales and marketing KPIs, mastering Analytics tools
- Creation of digital acquisition/growth plans and branding management: optimizing online visibility and storytelling on social networks
- Sales experience: prospecting, pipeline management (SMEs/large accounts)
- Management of teams (3 to 8 people), especially juniors
Soft skills
- Collaborative leadership: ability to unite teams around a common goal, creating a positive and motivating climate
- Versatility and adaptability: our diverse experience enables us to work in a variety of strategic areas, adjusting our skills to the specific needs of each project.
- Open communication and active listening: create a constructive dialogue in which every employee feels heard and valued.
- Conflict resolution and facilitation: strives to resolve differences and encourage cooperation in order to find mutually satisfactory solutions.
- Results and performance orientation: ability to organize measurable actions while meeting deadlines and objectives
His favourite subjects
- retail
- tech and AI
- digital
The little + of talent
- Fluent English
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