Typologie: Commerce - Communication - Conseil - CRM - Customer Success - Data - Digital - E-commerce - Marketing
Type of contract: CDI or Freelance
Rémunération souhaitée: Package 100k (90+10) /TJM 850
Availability: Immediate
Mobility: Hauts-de-France, Lille
Type of telework: 100% Telework, None (100% Face-to-face), Hybrid
His research
This talent wishes to pursue his/her career in Marketing, Digital or E-commerce Management with a focus on BtoC, retail, E-commerce and Data/CRM issues, either with an advertiser or in Interim Management. He/she would like to contribute to and implement innovative strategies and support change within the company. The ideal environment would be a dynamic, agile company with transparent communication.
Its advantages
Experienced in omnichannel marketing and CRM, with solid experience in strategic and operational development, as well as team management. A rich and diversified career path demonstrating an ability to transform business strategies and generate significant results
Summary of recent events
- For 2 years: Marketing consultant for various BtoC companies
Example of assignment: Omnichannel marketing manager on an international scope for a major retail group
- Acquisition plan design
- CRM operational development (loyalty program overhaul, segmentation, scroring)
- Business development on marketplaces
- Reorientation of strategy in European countries
Another example: creation of a mobile app for customer profiling
- For 1.5 years: Creation and management of a preventive health and well-being products and services company
- Launch and development of a differentiating brand in the field of preventive health and well-being.
- Partnership development
- Structuring corporate strategy
- For 3 years: Marketing, e-commerce and communications manager for an international retail group, sales: €90M, 400 employees
- Digital transformation of sales strategy: increase in web sales from 32% to 55%, redesign of website, launch of a new country.
- Change management
- Management of >50 people
For 15 years: internal development within a major retail group (€900M sales)
- For 4 years: Advertising and Partnerships Manager
- Leading the digital transformation
- Management of a promotional budget of €25m/year, with economic gains of +40% in 3 years.
- Setting up new business partnerships
- Management of a team of nearly 30 people
- For 2 years: Strategic marketing department manager
- Transforming the sales model towards a multi-channel approach
- Create new customer segmentation, increase customer loyalty
Previously : Missions around strategic marketing and commercial issues with team management
Key assets
- Strategic marketing: structuring the customer experience
- Operational expertise in omnichannel marketing
- Sales performance analysis
- Data and CRM management: from data analysis to data exploitation
- Management of multi-disciplinary, international teams of over 50 people, with different levels of expertise, while ensuring change management.
- Managing strategic projects
Soft skills
- Ability to defend one's choices to obtain strong, unifying support
- Pragmatism
- Team spirit: ability to work with different professions
- Ability to structure and develop a common vision
- Double ease with tech, analytical and creative aspects
His favourite subjects
- BtoC, Retail
- E-commerce, Data/CRM
The little + of talent
Fluent English
Fill in the form to request a meeting!
Our action for more diversity within companies?
This profile uses random masculine or feminine terms. You'll find out the person's gender after you've already pre-selected them.
