Typology: Consulting - CRM - Customer Success - Digital - Marketing
Type of contract: CDI
Desired compensation: Package around 70k (fixed min 65k)
Availability: Immediate
Mobility: Lille
Desired telecommuting: None (100% Face-to-face), Hybrid
His research
This candidate would like to pursue a career in Marketing Management, focusing on CMO, Customer Marketing or CSM Martech issues.
This talent is considering joining a medium/small company to help optimize the customer experience and support its acceleration, or joining an ESN or MarTech company on the Customer Success side to share their Marketing / CRM expertise.
Its advantages
This talent is experienced in Marketing and CRM, with over 25 years' experience in the retail and e-commerce worlds. Passionate about customers, data and marketing, this candidate has led international projects and managed teams of up to 10 people.
Course summary:
- Since 6 months: Customer marketing and sales performance manager - France Retail chain - Annual budget: €2 M - 14 countries
- Definition and implementation of an omnichannel sales promotion plan, driven by customer data
- Optimization of loyalty program and CRM engagement cycle
- Manage a team of 5 people and steer customer and market research to guide sales action.
- 5-year career in a retail chain
- Over a year: CRM Marketing Manager
- Responsible for customer marketing strategy for the company's flagship brands
- Management of a team of 9 people
- Deployment of a "customer-centric" culture within the company
- For 3.5 years: CRM Division Manager within the same group
- Strategic support and operational management of the Group's CRM center of expertise, with an annual budget of around €500m.
- Management of a team of 9 people
- Redesigning the customer journey
- Over a year: CRM Marketing Manager
- Internal career development in an international retail group
- Over 2 years: Product owner
- In charge of Customer Activation strategy for internal CRM solution
- Building the roadmap, deploying new features and onboarding users
- Teamwork in Agile mode
- For 2 years: In-house customer marketing consultant
- Support for 8 BUs on an international scale in collecting customer data and using it for marketing purposes
- Development of a campaign optimization program and sharing of best practices
- Evangelization of marketing teams and development of a CRM solution addressing global and local issues
- For 2 years: CRM Department Manager
- Management of 4 people
- Defining and deploying the customer journey
- Monitoring performance and operational excellence
- Over 2 years: Product owner
Key assets :
- CRM expertise and customer activation
- Strategic height: ability to identify customer journey challenges and help the company meet them
- Sensitivity to local cultures: ability to understand the specific characteristics of each company or local culture
- Management: teams of up to 10 people
Soft skills
- Ability to bounce back: he/she knows how to adapt quickly to professional hazards and find alternative solutions.
- Initiative and curiosity: likes to step outside his or her area of expertise and explore subjects in depth
- Collaborative management: he/she likes to manage by creating a climate of trust and collaboration, emphasizing the sharing and transmission of knowledge.
His favourite subjects
- Marketing, Customer journey, Customer relationship, Customer activation
- CRM
- Customer Success
- Retail, e-commerce
- Local
- Management
The little + of talent
Volunteer in a sports association
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