Typologie: Communication - Conseil - Marketing
Type of contract: CDI, CDD ou Freelance
Rémunération souhaitée: Package autour de 140k avec 120k fixe
Availability: Immediate
Mobility: France, Europe
Preferred teleworking arrangement: Hybrid
His research
Marketing Management profile with recognized expertise in various sectors such as automotive, mass distribution and especially retail. His/her ambition is to support brands in their growth and transformation objectives, with a focus on related BtoB sectors. He/she prefers a dynamic environment, conducive to innovation and assignments with a strong strategic dimension.
Its advantages
Experienced profile having actively contributed to the deployment of omnichannel marketing strategies, mainly in the B2C retail sector. With expertise in digital transformation and management of large marketing budgets, and a strong ability to lead multi-disciplinary teams towards the company's strategic vision.
Career summary:
- For 1 year: Marketing Manager in an international automotive retail group (over 3,000 sales and service outlets)
- Responsibility for strategic projects: repositioning the value proposition for sales and marketing functions
- Redefinition and deployment of internal (employer branding, seminars) and external (conventions, trade fairs) communication strategies.
- Budget management
- Development and differentiation of private label offers to improve sales performance.
- Website redesign
- Design and execution of annual marketing plans for distribution networks
- Collecting and exploiting data (CRM) to personalize sales offers and optimize the customer experience
- Deployment of in-house digital tools
- Management of a team of nearly 40 people
- For over 10 years: Digital Marketing Manager for a European retailer
- Definition of marketing/digital/customer strategies: awareness, consideration, traffic, loyalty
- Redesign of brand platform
- Construction and annual deployment of an omni-channel marketing plan with an annual budget of over €60m
- E-commerce performance management
- Definition and activation of customer relations and experience strategies (segmentation, loyalty, customer satisfaction, new B2B business opportunities)
- Selecting and managing external marketing partners
- Management of a team of 70 people
- For 2 years: Marketing and Communication Manager in the food retailing sector
- Management of national and local marketing action plans for a network of 1,000 stores
- Supervision of brand communication campaigns (selection of bids, agency briefs, creative validation, performance monitoring)
- Redesign of brand platform
- Management of a team of 15 people
- For nearly 5 years: Consulting Manager in a marketing and communications agency
- Definition of marketing strategies and action plans for the communications, customer relations and brand departments of a major retailer.
- Coordination and deployment of marketing actions for various services (financial, insurance, travel, entertainment, telecom, fuel, loyalty programs)
- Redesign and implementation of a new customer loyalty program architecture
- Other more operational experience in communications/advertising in the retail and automotive sectors
Key assets :
- Experience on digital transformation projects: redesigning websites, redefining brand platforms, creating an omnichannel customer experience
- Definition and deployment of marketing strategies with budgets up to €65m
- Project management: experience in coordinating internal and external stakeholders
- Management and direction of multidisciplinary teams of up to 70 people
Soft skills
- Leadership, ability to bring people together
- Ability to innovate
- Ability to envision a long-term vision and turn it into reality
His favourite subjects
- Retail and distribution
- Hotels, events
- Automotive and mobility
The little + of talent
- Bilingual French/Spanish
- Fluent English
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