Typologie: Data - Digital - E-commerce - Marketing
Type of contract: CDI or Freelance
Rémunération souhaitée: Fixe 95K + variable
Availability: Immediate
Mobility: Île-de-France
His research
This profile would like to progress to a management position (CMO, Digital Management, E-commerce Management) within an ambitious advertiser with real digital and cross-channel challenges, ideally in the retail sector.
The mission sought must enable this person to instill a strategy and implement it with his or her teams (minimum 5 people).
Its advantages
Profile overview
This profile is a digital marketing and e-commerce specialist with 12 years' experience, including 5 years with an advertiser.
He or she has worked on acquisition, CRM and digital marketing issues, mainly in the e-commerce sector, for pure players and retailers. He or she has also worked as a consultant on strategic digital marketing projects (BtoC and BtoBtoC).
Summary of his recent career
- 2.5 years / Senior Data Marketing Manager / Data Agency
- Management of a team of 20 data profiles (DE, DS, Webanalysts...)
- Strategic consulting for key accounts in the luxury and travel sectors.
- For 4 years / Digital Marketing Consulting
- Client tech: Strategy and deployment of a social media acquisition plan - Setting up and validating a POC on the French market from A to Z
- Retailer: Senior Traffic Manager for 8 countries
- Definition of strategy, objectives and acquisition budgets (>15M)
- Implementation of cross-channel innovation strategies
- Creation of the display unit (3 people) and management of emailing, retargeting, affiliation, etc.
- Pure Player: Senior Traffic Manager for 4 countries
- Definition and implementation of acquisition strategy: ROIX2 in 6 months
- For 1.5 years/ Acquisition Manager France / BtoC service platform
- Definition and deployment of acquisition and social media strategy
- Marketing budget management
- CRM optimization
Key assets
- Management of multi-disciplinary teams: Management of teams of up to 20 people with data and digital profiles.
- Multi-channel/cross-channel acquisition strategy: Defining and implementing strategies
- Conversion rate optimization
- +250% increase in unique visitors in 12 months for an online media company.
- ROI marketing investment strategy x 2 in 6 months for a pure player
Soft skills
- Commitment and passion: This profile invests fully and passionately in its missions, with a focus on achieving the company's objectives.
- Demanding and rigorous: This profile is recognized for its demand for quality and rigor.
- Leadership and management: fair, attentive management that communicates its passion for the job
His favourite subjects
Missions
- Acquisition
- Analytics
- Data marketing
- Cross-channel challenges
- E-commerce
Sectors
- Impact projects
- Retail
- Pure Player
- Tourism
- Media
The little + of talent
- Very good level in English
- Digital marketing lecturer at a leading business school
- Dual technical and commercial training, with a DUT in industrial engineering and maintenance and an engineering school, followed by a master's degree in luxury goods management and marketing.
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This profile uses random masculine or feminine terms. You'll find out the person's gender after you've already pre-selected them.
