Typology: General Management - Marketing - Operations
Type of contract: CDI or Freelance
Desired remuneration: Package: 120k fixed + variable
Availability: Immediate
Mobility: London, Paris, Lille, Brussels
Telecommuting desired: None (100% Face-to-face), Hybrid
His research
Profile of a CEO, COO or CMO who wants to join a dynamic, agile company, ideally in the services marketing, Fintech, HRtech or e-commerce sectors. He/she wants to contribute by bringing strategic vision and operational execution, in a role with significant business impact. Targeted companies are mid-sized, with a culture that values teamwork and collective intelligence, creating a friendly, performance-oriented environment.
Its advantages
Executive profile in strategy, marketing, product and digital, with extensive experience in various sectors (fintech, e-commerce, HRtech) and different company sizes (large group, SME, start-up). Expert in digital transformation, brand development and resource optimization.
Career summary:
- For the past 5 years: Transition CMOsupport for innovative start-ups and SMEs in a variety of sectors
- Redesign of brand platforms, personas and websites
- Creation of growth marketing and product marketing strategies for an HR scale-up
- Digital and e-commerce training
- Strategy, Marketing and Product Department in a B2B2C services company
- Structuring and creation of a Product team, management of >40 people
- Multi-channel deployment of a new brand (OOH, PR, digital)
- Results in 2 years :
- 50% increase in lead generation on a constant budget
- Development of an e-commerce channel generating sales of 1.5 M€.
- Marketing & E-commerce Department in a BtoC e-commerce company
- Redesign of brand platform to stand out in a competitive market
- Complete management of the marketing value chain: promotions, acquisition, branding, CRM
- 20% reduction in acquisition costs
- Launch of a TV strategy
- Marketing & Communication Department in a FinTech start-up
- Implementation of digital advertising campaigns (+30% leads)
- Customer strategy development, marketing automation
- PR strategy generating 5 major media hits in 6 months
- Product Marketing Department in the world of finance
- Recruitment and management of a team (3 to 6 people) to support growth (+1M customers)
- Complete digitalization of offerings in less than 2 years and redesign of customer paths
- Early career: Various marketing and business development positions, mainly in the financial world
Key assets :
- Expertise in creating and structuring teams: taking on new positions in a creative context, setting up roadmaps and structuring key functions (marketing, product, strategy).
- Sector versatility in digital marketing: in finance, e-commerce, startups and scale-ups with mastery of digital levers: SEA, CRM, customer transformation, path optimization, etc.
- Product development and go-to-market strategy: digitizing offers/customer paths
- Management of multi-disciplinary teams (up to 45 people) and federation in contexts of transformation
- Optimization of resources and organization: growth in leads (+50%), reduction in acquisition costs, improved conversions, brand launches
Soft skills
- Ability to quickly understand complex and technical issues, with a global and analytical vision
- Leadership : the ability to provide a clear vision, make decisions and stay the course while adapting management to individual team profiles.
- Talent to help teams develop their skills by adopting a manager-coach posture
- Strong ability to mobilize teams, delegate with transparency and trust, valuing the interactions and contributions of each individual
- Structuring / Organizational analysis: expertise in the creation and organization of jobs, teams and operational processes with a methodical and innovative approach.
His favourite subjects
- Digital marketing
- Fintech, Insurtech, HRtech, E-commerce, HealthTech, e-santé
- Multi-targeted B2B2C and multi-channel activities
The little + of talent
- Fluent English and Spanish
- long-term community involvement
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