About ü, a pioneering solution in the fight against discrimination in executive recruitment

About ü becomes the only platform dedicated to radically transforming executive recruitment, with a focus on the diversity of profiles on offer.

"Imagine a world where your CV was judged not by its cover, but by its content." 

It's with this bold vision that About ü reinvents executive recruitment. 

By blurring the photos of profiles in its talent pool and favoring inclusive writing, About ü tackles head-on the prejudices that still too often hamper selection processes.

Why this radical choice? Because talent knows no gender, color or age.


About ü is driven by a strong conviction: the only way to recruit executives without bias and discrimination is to focus on what really counts - skills, experience, potential.

It's a way of saying: in our process, what defines you is your know-how and your potential, nothing else.

A change motivated by the reality of discrimination 

Why such a revolution at About ü? It all started with feedback that, unfortunately, is not isolated in the professional world: "I'm going to start by meeting the man, because I think it's going to be too hard for a woman to impose herself on our team." 

This return was the trigger. A shocking reality, to be sure, but one that served as a catalyst for About ü's quest for fairer, more inclusive recruitment.


Faced with this realization, About ü decided to innovate by radically changing its method of presenting candidates. By blurring profile photos and adopting inclusive wording, About ü is resolutely committed to combating bias and discrimination right from the start of the selection process.

About ü's revolutionary approach to minimizing recruitment bias

This new approach is not a minor adjustment; it's a complete overhaul of the recruitment process, aimed at putting skills and experience first, without irrelevant elements such as gender, age or origin interfering. 

In this way, About ü creates an environment where first impressions are based on what really counts: the potential and added value of each candidate.
About ü's initiative not only seeks to meet a diversity requirement, it also aims to eliminate systemic barriers to equitable access to management positions.

It's an open invitation to all companies to rethink their selection criteria, deconstruct prejudices and make a concrete commitment to a more inclusive working environment.

Towards a future of bias-free recruitment

This change, deeply rooted in About ü's values, is a bold and necessary response to today's recruitment challenges. By implementing a selection process based on anonymity and fairness, About ü is not simply following a trend, but setting a new standard in executive recruitment.

In short, About ü's decision to reinvent its selection process is more than an evolution; it's a revolution in recruitment. A revolution driven by the desire to create a professional world where talent is recognized and valued for what it really brings, far from any bias or discrimination. 

About ü invites everyone to join in this adventure, marking the start of a new, fairer and more inclusive era in the recruitment of leaders.